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    Petak je posebno zanimljiv dan na DigIT-u jer donosi dva izuzetno zanimljiva panela koji u prvi plan donose video ili filmsku produkciju te važnost digitalne transformacije u poslovanju.


    Organizator prvog panela je Zadar Film Commission, ured pri Inovaciji Zadar, Ustanovi za razvoj kompetencija, inovacija i specijalizacije Zadarske županije, a koji posreduje i pomaže pri ostvarenju video i filmskih produkcija na području Zadarske županije.

    Cilj panela je približiti ulogu video produkcije u promociji turističkih destinacija. U svijetu je poznat primjer Novog Zelanda koji se uz pomoć trilogije “Gospodar prstenova” pozicionira kao iznimno poželjna turistička destinacija. Najbolji hrvatski primjer je „Igra prijestolja“ koja je proslavila Dubrovnik, no benefite donose i drugi projekti; filmovi, reklamne kampanje, reality serijali i druga snimanja.

    Osim promidžbe lokacija, video produkcija donosi i brojne druge koristi o kojima se malo govori. Panel „Video produkcija u službi turizma“ donosi odgovore na pitanja: kako nastaje „filmska lokacija“ i tko ju odabire, što snimanja donose lokalnoj zajednici i što video produkcija donosi turizmu općenito.

    Sudionici panel rasprave su:

    moderatorica: doc. dr. sc. Božena Krce Miočić /Odjel za turizam i komunikacijske znanosti, Sveučilište u Zadru


    Lucijana Natalija Jerković, voditeljica Globalni PR

    Ante Rados, direktor TZ Grada Zadra

    Mihaela Kadija, direktorica TZ Zadarske županije

    Marjana Marasović, direktorica TZ Starigrad

    Tomislav Peleski, location manager (Uzvodno rijekom)

    Ivana Zrilić, voditeljica Filmskog ureda Zadar (INOVACIJA, Zadarska županija)


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    Drugi panel u organizaciji ekskluzivnog edukacijskog partnera Zadar DiGIT-a – Algebre – otvara temu koja je ključna za nastavak rasta ne samo hrvatskog turizma, već i gospodarstva.

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    Koji su uvjeti da digitalna tranformacija bude uspješna, koji su primjeri i tvrtke iz Hrvatske i inozemstva koji se mogu izdvojiti kao pozitivni primjeri – odgovorit će nam Goran Radman i Leo Mršić ispred Algebre te Ante Galić ispred TZ Grada Zadra, koji je sudjelovao i u uspješnoj kampanji za proglašenje Zadra najboljom europskom destinacijom.

    Panel će voditi digitalni stručnjak i direktor marketinga Algebre Marko Hrnjak.





    Voditelj odjela za online oglašavanje Luka Lukčić na svojem će se predavanju „Kako se hrvatska  turistička ponuda predstavlja svijetu” fokusirati na oglašivačke aktivnosti Hrvatske turističke zajednice na stranim tržištima što je ujedno i glavna domena njihovog digitalnog oglašavanja.

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    Svake godine radionice koje donosi DigIT konferencija sve su kvalitetnije i traženije od posjetitelja, a kako bi pokrile što više relevantnih tema, organizacija svakoga puta mora napraviti korak više. Donosimo kratki pregled ovogodišnjih radionica koje posjetitelji DigIT-a imaju mogućnost pohađati.

    1 ČETVRTAK 16.oo – 17.30 h Zorin Radovančević, Escape Studio: ‘Google Analytics u turizmu

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    Zorin Radovančević

    Zorin Radovančević dolazi iz agencije Espace Studio, specijalizirane za Google Analytics te Google AdWords, a na radionici će obraditi teme

    a) važnost mjerenja učinkovitosti oglašavanja i česti problemi,

    b) posebnosti turističkih proizvoda i usluga

    c) skrivene informacije i kako do njih


    2. ČETVRTAK 17.3o – 19.00 h Marijana Brdovnik, Magic4.Club: ‘Kako želiš da te drugi vide?’


    Marijana Brdovnik dolazi iz agencije Magic4.Club, u kojoj zajedno s Matrinom Lucić Čanak za klijente razvijaju vizualne identitete, brending ,marketinške i PR strategije radi kvalitetnije komunikacije na domaćem i ciljanim inozemnim tržištima.

    Tijekom interaktivne radionice sudionici će osvijestiti svoje vrijednosti u poslovanju; kako razmišljati prilikom razvoja imidža svog turističkog branda i na koji način plasirati priču kroz koju će ih potencijalni gosti prepoznati upravo po onome što je brandu važno i što želi istaknuti. U prvom dijelu radionice Marijana i Martina podijelit će iskustva kroz primjere iz vlastitog poslovanja te odgovoriti na pitanje kako povezati temu pojedinog turističkog branda s komunikacijskim kanalima te plasirati priče zanimljive ciljanoj publici.

    Tijekom drugog dijela sudionici će se aktivnije uključiti te kroz interaktivni dio osvijestiti na koji način postići da ih drugi vide kako oni žele.

    3. ČETVRTAK 17.3o – 19.00 h Vice Božić, GoAds: ‘Kako privući goste i povećati booking uz Google AdWords?’


    Tijekom jednosatne radionice Vice će na primjerima iz prakse pokazati najnovije trendove i najučinkovitije metode za privlačenje gostiju i povećanje bookinga putem Google AdWordsa. Na ovoj radionici ćete naučiti kako izbjeći najčešće greške pri postavljanju kampanja, kako odabrati odgovarajući tip kampanje ovisno o ciljevima, kako kreirati listu ključnih riječi, kako pisati i dizajnirati učinkovite oglase, te kako optimizirati odredišnu stranicu za konverzije. Bez obzira da li tek planirate svoju prvu kampanju, ili već koristite Google AdWords, na ovoj ćete radionici saznati brojne korisne trikove i savjete uz pomoć kojih možete vrlo brzo ostvariti mjerljive prodajne rezultate.

    4. PETAK 16.45 – 18.15 h Nenad Vukušić i Nebojša Grbačić , Copyraonica: ‘Kako bolje i uvjerljivije pisati i lakše prodavati na webu i društvenim mrežama’


    Nenad Vukušić i Nebojša Grbačić izniman su tim koji se bave otkrivanjem tajni copwriterskog posla – u sklopu Copyraonice pomažu svojim klijentima kako razviti copywriterske moći i pisati za web. Znaju kako efikasno iskoristiti prostor na web stranici, u newsletteru ili na društvenim mrežama.

    Kroz njihovu radionicu copywritinga i pisanja za web prošlo je više od 250 ljudi iz malih, srednjih i velikih tvrtki. Radili su interne treninge i edukacije te ojačavali agencijske copywritere novim znanjima i vještinama.

    Na Zadar DigIT radionici „Kako bolje i uvjerljivije pisati i lakše prodavati na webu i društvenim mrežama“ copywriter Nenad i urednik Nebojša podijelit će s vama trikove, tajne i najbolje prakse za pisanje web stranica, društvenih mreža, članaka, landing stranica, bannera, naslova i micro copyja – sve kako bi pisali bolje, uvjeravali više i bolje prodavali svoje proizvode.


    5. PETAK 16.45 – 18.15 h Marko Mišulić, Rentlio: ‘Automatizacija poslovanja u svrhu povećanja proaktivnosti prodaje’

    Marko Mišulić
    Marko Mišulić

    Marko Mišulić je osnivač i direktor Rentlija, višestruko nagrađivane domaće aplikacija koja automatizira poslovanje, eliminira stres i administraciju iz upravljanja manjim, naprednim objektima u turizmu (malim hotelima, apartmanima, malim kampovima, hostelima).

    Na radionici „Automatizacija poslovanja u svrhu povećanja proaktivnosti prodaje“  će se kroz primjere iz prakse i rada u samoj aplikaciji prikazati sve prednosti korištenja naprednih tehnologija u upravljanju i automatizaciji poslovanja manjih objekata u turizmu. Bavit će se pitanjima prednosti automatizacije, kako funkcionira koncept channel managementa i na kojim tehnologijama se bazira, korištenje OCR tehnologije u svrhu skraćivanja procesa prijave gostiju turističkoj zajednici te uloga vlastite web stranice objekta u prodajnoj strategiji.



    Andrija Frinčić vodi vas u svijet Implementacije Snova na svom predavanju „Digitalna transformacija – ključ uspjeha u turizmu“.

    U svijetu gdje gosti žele sve i odmah i to po mogućnosti putem svojih mobilnih telefona, decision marketerima u turizmu ne preostaje drugo nego drastično promijeniti način poslovanja. Stari kanali komunikacije s gostom polako izumiru i sve se seli u jedan novi svijet u kojem vladaju digitalni nomadi. Predavanje će se fokusirati na sitne stvari, koje hoteli, restorani i barovi mogu promijeniti u svakodnevnom poslovanju kako bi digitalizirali svoje postojanje te ga učinili bržim i agilnijim, a gosta sretnijim i zadovoljnijim.

    Direktor Implementacije Snova, Andrija Frinčić sanjar je u vječitoj borbi s inženjerskom stranom. Ponosni je geek te veliki zaljubljenik u tehnologiju, gadgete i društvene mreže stoga ne čudi što je s velikom ljubavlju 2013. godine pokrenuo tvrtku s kojom danas gradi svoje snove i snove klijenata širom svijeta.

    A koji su to snovi i ideje koje Implementacija Snova razvija? Vrlo jednostavno – razvijati super web i mobilne aplikacije! Osim što pružaju svoje usluge drugima, razvijaju i vlastite aplikacije. Jedna od njih je njihov, kako ga nazivaju, mali superheroj DaShef, koji iz dana u dana razvija svoje supermoći. On svoje supermoći koristi kako bi hotelima, restoranima i barovima omogućio da gostima pruže novo i nezaboravno iskustvo, o kojem će rado pričati prijateljima, poznanicima, kolegama s posla, užoj i široj obitelji.



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